Wednesday, 23 July 2014

Mobile consumers avoid 13/1300 number calls : shows reports

Recently, Australian Communications and Media Authority (ACMA) has released a research which found that in the past year, almost 32 per cent of mobile users in Australia have wanted to make a 13/1300 call from their mobile but not done so because of concern about call costs.

Deputy CEO of the Australian Communications Consumer Action Network (ACCAN), Mr. Narelle Clark said that ACCAN remains concerned about the affordability of calling a 13/1300 number from a mobile.

He said that “We are yet to be convinced that the industry proposal to charge 13 numbers for the ‘included value’ of a mobile plan will turn around this alarming figure on 13 call affordability".

As we know that these 13 numbers are commonly used by organizations such as mental health services, government, banks and insurance companies it is important that they remain affordable to call.



Mr. Clark said that, “ACCAN will be carefully monitoring the consumer impact of the industry guideline and we will be making sure the Australian Communications and Media Authority (ACMA) keeps to its promise that vulnerable consumers will benefit from this scheme.”

Australian Communications Consumer Action Network (ACCAN), has been calling for more affordable calls to 13 numbers for the last four years.


It can also be shown in the report that a number of services targeted at vulnerable consumers had adopted 1300 numbers as an affordable call option because traditionally industry had charged them at a low fixed rate. The affordability problem has arisen since the 13/1300 number scheme has been charged as a timed rate on mobile networks.