Online Business with Effective Tools of Marketing and Advertising

In rapid pace of the online business segment, we see lots of new ventures moving to the online world for getting more and more profit for their company and brand.

This eagerness of brands to get into the online mode brings some technical aspects in to consideration. The use of such tools which can be cost effective yet beneficial is taking more shares in the plans of marketing and advertising of companies.

Business phone numbers, as we all know are the basic requirement of every company, but if they can be used in a smarter way, then even they could generate more customer traffic for your business.

Business communication services like 1800 numbers, 1300 numbers and 13 numbers when get attached with tools like Phone Words, Call Routing and Live Answering, then they could be as effective as some of paid advertising concepts. As we know that even today, people want to clarify that doubts while navigate the web pages for their desired products and services, so if they will be able to find such mediums of easy communications then it is quite obvious that customers will find more secure feeling while dealing with you in online manner.

Thus, having these kind of effective tools like business phone numbers & their peripheral services, can be a better idea rather than some flashy looking and highly paid advertisements.

Mobile consumers avoid 13/1300 number calls : shows reports

Recently, Australian Communications and Media Authority (ACMA) has released a research which found that in the past year, almost 32 per cent of mobile users in Australia have wanted to make a 13/1300 call from their mobile but not done so because of concern about call costs.

Deputy CEO of the Australian Communications Consumer Action Network (ACCAN), Mr. Narelle Clark said that ACCAN remains concerned about the affordability of calling a 13/1300 number from a mobile.

He said that “We are yet to be convinced that the industry proposal to charge 13 numbers for the ‘included value’ of a mobile plan will turn around this alarming figure on 13 call affordability".

As we know that these 13 numbers are commonly used by organizations such as mental health services, government, banks and insurance companies it is important that they remain affordable to call.

Mr. Clark said that, “ACCAN will be carefully monitoring the consumer impact of the industry guideline and we will be making sure the Australian Communications and Media Authority (ACMA) keeps to its promise that vulnerable consumers will benefit from this scheme.”

Australian Communications Consumer Action Network (ACCAN), has been calling for more affordable calls to 13 numbers for the last four years.

It can also be shown in the report that a number of services targeted at vulnerable consumers had adopted 1300 numbers as an affordable call option because traditionally industry had charged them at a low fixed rate. The affordability problem has arisen since the 13/1300 number scheme has been charged as a timed rate on mobile networks. 

Mobile Ecommerce overpowers desktop Ecommerce due to emergence of smart phones

Emerging technology of smart phones has completely changed the way; e-commerce part of any business shows the better sales results.

According to latest survey report two-third of Australians now own Smart Phones and around half of that number of Australians are using the smart phones for online purchasing. 

So, as the number of buyers in the online manner from mobiles and smart phones are increasing rapidly, the advertisers are also moving to the smart phone platform to promote their business. But there is a big difference between the amounts of what the advertisers pay for the desktop ads and pay for mobile ads. Hence the tool of Click to Call Function is there to bridge that gap.

Also, business owners are also choosing business inbound numbers as they do not want to pay Google for a click from every returning customer. Hence in the competitive market, it is better to have a custom phone number as well on which user can ask you the details of the product that he/she is willing to buy online.

By having business phone numbers, business owners even can get benefit from the rise of mobile commerce. Another benefit of having business inbound numbers in the world of mobile commerce world will come in January 2015, when calls from mobiles to 1800 numbers will become free. 

So in this transforming world of e-commerce from desktop to mobile and smart phones, the basic idea of giving your customers a better and easy way of communicate to company, is still the same.

Internet will come to TV in new project of Google

Australian television market is in target of Google’s new project where Google is planning to its consumers the access of internet based content on their television screens. This amazing service will be given by launch of popular streaming media player of Google.

The Google’s Chromecast which is a most awaited dongle that wirelessly streams online content as it gets plugged into any high-definition television. This will have impact over the already challenged market of free-to-air television. It will create new ways to beam TV shows, sport and news into homes of consumers.

Google has already signed on a handful of local content partners including Foxtel, the ABC and online movie streaming business Quickflix to attract users to the device.

The partnership with Foxtel will see its video-on-demand movie service ready for launch on the Chromecast. Suite of Quickflix of online movies and TV series as well as the ABC’s I-view app will soon support casting to TV screens via the new device. “The object of Chromecast is to give consumers the easiest way to get your online video and music on to your TV,” Google vice-president of product management Mario Queiroz 

said.

“But it’s not just about the hardware — it’s also about all the content partnerships we have developed and which we will continue to build on.”

The main advantage of Chromecast for consumers is price and ease of use. But the device also has the potential to break down the barriers and high costs of getting content on to TV screens. More than 5000 ¬developers worldwide have signed up to bring their apps and websites to the Chromecast and Google is now eyeing new partnerships in Australia.

As first revealed by ‘The Australian’ in February, Google is negotiating with Telstra about getting its content assets, including BigPond movies, ARL and NFL sporting telecasts, music and other material, on to Chromecast.

The rise of content holders like Telstra and Google in the increasingly fragmenting television space is sure to cause more headaches for the challenged free-to-air TV broadcasters, which continue to battle against IPTV plays that are enticing audiences away from linear broadcast services with content that can be watched anywhere, any time.

Chromecast offers Google the ability to attract more eyeballs to content it controls through either its video-on-demand store, Google Play, or its user-generated video site YouTube via high speed internet.

Mr. Queiroz said that “One of the objectives of Chromecast is to get YouTube to a lot more screens, and this allows for these content-creators not just to be creating content for the web and mobile, but now that content will be available on televisions.”

Marketing and inbound numbers

Business inbound numbers are the basis and first inquiry service for anything. The 1800 numbers, 1300 numbers and 13 numbers symbolize the genuineness of the companies; a customer can get the product delivered by just dialing the number. 

Inbound marketing is a strategy to generate maximum customer attention, by inbound services in place of the traditional methods of contacting customers by buying email lists, print ads, cold calling etc. This is an opponent service to expensive marketing by outbound devices. In a survey, it was realized that nearly three fourth of the population don’t entertain irrelevant junk mail or print advertisement, this style of advertisements are categorized under outbound marketing.

An easy to remember and easy to connect as well as free or local call charge number service is an easy way to contact or inquire about anything. Example, a person calling from Sydney through landline phone, can get adequate knowledge by customer service free of cost or at local call rates. The various satisfactory features of inbound numbers allow individuals to contact freely and get immense knowledge. 

The best part of this service is that, every customer is treated individually and the product is suggested in accordance to the need of the customer. The advantages of this marketing style are like home delivery services, installments and offers just on phone call etc, which are supportive for creating a bonding in distance cases. The helping and ever ready serving nature of the service provider creates a good impression in the hearts of customers.

Security and online services

As the world has become a cyber hub, so no nation can stay behind. The NBN project and telecommunication companies of Australia have joined hands to create a digital economy. This will not only digitalize the nation, but, will help in creating a digitally literate and empowered community, digitally aware and enabling Government, innovative and skilled industry.

Besides, expanding internet broadband services, cyber threats and crimes have also become a prime issue, for the security of the nation, hence, Australian government, has adopted preventive measures, to tackle the threats erupting from internet services. Heavy losses have struck the economy of the nation, by the internet or cyber crime in previous years.  The report of the Australian institute of Criminology says that, financial loss during the 2006-07 financial year was in between $595 and $649 million. The Australian government has prepared effective actions, to fight the cyber crime, so that, digital Australia is created and is maintained, for the development of the nation.

Various authorized bodies, have been created by Australian government, for maintaining a secure, resilient and trusted electronic operating environment, in close collaboration with the States and territories, the private sector and the broader community. The bodies in function to tackle internet or cyber issues are Computer Emergency Response Team (CERT), Cyber Security Operations Centre (CSOC), Attorney-general’s Department (AGD), Australian Communications and Media authority (ACMA), Australian Federal Police (APF), Australian Security Intelligence Organization’s (ASIO), Defense Signals Directorate (DSD), Department of broadband, Communications and the Digital Economy (DBCDE), Australian Government Information Management Office (AGIMO), Joint Operating Arrangements (JOA), Cyber Security Policy and Coordination (CSPC) Committee.

The above discussion implies that the digital world is safe and is checked over 24X7 by various bodies. Hence, being a user, you can operate the online services freely with secure broadband internet connection. Online insurance, online banking, online pays and claims and others are safe and secure. 

13 Numbers for Grass Rooting

The 13 numbers are, denoted as Local Rate Numbers,  Smart Numbers or inbound numbers. After the introduction of the new numbering plan, 13 numbers came into existence. They are also known as priority 13 numbers. The access areas of these numbers cover large distances (the whole of Australia) and the calls are routed, to the appropriate place in a given area. The call charges are too low. Around 25 cents, from a landline, all over the nation. As the calls count local charge (though you are calling from anywhere) around the nation, to any destination, so these numbers are called Local Rate numbers.

The call routing service of 13 numbers, allows the person to contact, the nearest office of a company (at a local charge cost to the caller) like: Company named FLY has an office in Perth (136666), if a customer residing in Melbourne calls to 13 number (136666) of the company, the call will be routed to the nearest, that is Melbourne number, similarly, calls made in Queensland to the Queensland number. And, further other calls made anywhere else in Australia, can be  routed to their local or to the Darwin number.

The 13 numbers are the attraction point for customers. The smaller the number, the greater is the attraction. They are easy remembering for customers. The business provider is also in partial profit, as the call charge is divided section-wise, between the caller and the company, unlike 1800 numbers (where the company pays the whole amount of the call). 

These numbers are favorable for business expansion and grass root level customer generation. The customer is served at  the local level. Various telecommunication services provide 13 numbers subscription like vTelecom with smart features in favor of business expansion with grass routing.