Marketing and inbound numbers

Business inbound numbers are the basis and first inquiry service for anything. The 1800 numbers, 1300 numbers and 13 numbers symbolize the genuineness of the companies; a customer can get the product delivered by just dialing the number. 

Inbound marketing is a strategy to generate maximum customer attention, by inbound services in place of the traditional methods of contacting customers by buying email lists, print ads, cold calling etc. This is an opponent service to expensive marketing by outbound devices. In a survey, it was realized that nearly three fourth of the population don’t entertain irrelevant junk mail or print advertisement, this style of advertisements are categorized under outbound marketing.

An easy to remember and easy to connect as well as free or local call charge number service is an easy way to contact or inquire about anything. Example, a person calling from Sydney through landline phone, can get adequate knowledge by customer service free of cost or at local call rates. The various satisfactory features of inbound numbers allow individuals to contact freely and get immense knowledge. 

The best part of this service is that, every customer is treated individually and the product is suggested in accordance to the need of the customer. The advantages of this marketing style are like home delivery services, installments and offers just on phone call etc, which are supportive for creating a bonding in distance cases. The helping and ever ready serving nature of the service provider creates a good impression in the hearts of customers.

Security and online services

As the world has become a cyber hub, so no nation can stay behind. The NBN project and telecommunication companies of Australia have joined hands to create a digital economy. This will not only digitalize the nation, but, will help in creating a digitally literate and empowered community, digitally aware and enabling Government, innovative and skilled industry.

Besides, expanding internet broadband services, cyber threats and crimes have also become a prime issue, for the security of the nation, hence, Australian government, has adopted preventive measures, to tackle the threats erupting from internet services. Heavy losses have struck the economy of the nation, by the internet or cyber crime in previous years.  The report of the Australian institute of Criminology says that, financial loss during the 2006-07 financial year was in between $595 and $649 million. The Australian government has prepared effective actions, to fight the cyber crime, so that, digital Australia is created and is maintained, for the development of the nation.

Various authorized bodies, have been created by Australian government, for maintaining a secure, resilient and trusted electronic operating environment, in close collaboration with the States and territories, the private sector and the broader community. The bodies in function to tackle internet or cyber issues are Computer Emergency Response Team (CERT), Cyber Security Operations Centre (CSOC), Attorney-general’s Department (AGD), Australian Communications and Media authority (ACMA), Australian Federal Police (APF), Australian Security Intelligence Organization’s (ASIO), Defense Signals Directorate (DSD), Department of broadband, Communications and the Digital Economy (DBCDE), Australian Government Information Management Office (AGIMO), Joint Operating Arrangements (JOA), Cyber Security Policy and Coordination (CSPC) Committee.

The above discussion implies that the digital world is safe and is checked over 24X7 by various bodies. Hence, being a user, you can operate the online services freely with secure broadband internet connection. Online insurance, online banking, online pays and claims and others are safe and secure. 

13 Numbers for Grass Rooting

The 13 numbers are, denoted as Local Rate Numbers,  Smart Numbers or inbound numbers. After the introduction of the new numbering plan, 13 numbers came into existence. They are also known as priority 13 numbers. The access areas of these numbers cover large distances (the whole of Australia) and the calls are routed, to the appropriate place in a given area. The call charges are too low. Around 25 cents, from a landline, all over the nation. As the calls count local charge (though you are calling from anywhere) around the nation, to any destination, so these numbers are called Local Rate numbers.

The call routing service of 13 numbers, allows the person to contact, the nearest office of a company (at a local charge cost to the caller) like: Company named FLY has an office in Perth (136666), if a customer residing in Melbourne calls to 13 number (136666) of the company, the call will be routed to the nearest, that is Melbourne number, similarly, calls made in Queensland to the Queensland number. And, further other calls made anywhere else in Australia, can be  routed to their local or to the Darwin number.

The 13 numbers are the attraction point for customers. The smaller the number, the greater is the attraction. They are easy remembering for customers. The business provider is also in partial profit, as the call charge is divided section-wise, between the caller and the company, unlike 1800 numbers (where the company pays the whole amount of the call). 

These numbers are favorable for business expansion and grass root level customer generation. The customer is served at  the local level. Various telecommunication services provide 13 numbers subscription like vTelecom with smart features in favor of business expansion with grass routing.